Cuciniamo Italy

Press Office

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Since 2022, we have been proudly supporting Cuciniamo Italia, a website dedicated to Italian cuisine that offers recipes, cooking courses, and insights into Italian lifestyle, travel, and curiosities.

Our primary goal has been to help Cuciniamo Italia reach the German audience, with a particular focus on growing their social media, Instagram specifically, and newsletter, in order to build a strong and passionate community.

To achieve this goal, we leveraged our connections with prominent influencers and food bloggers.

We invited them to discover the potential of Cuciniamo Italia by participating in special events to promote the brand.

We organized engaging workshops where about 20 influencers got involved in the realization of fresh pasta recipes. After a brief introduction, we formed two teams that competed trying to create the best dish.

This innovative format created a fun and relaxed environment, and the influencers captured the highlights, producing high-quality content on their channels.

The first event took place in Berlin in October 2022, then, thanks to its great success, we extended the project to other cities: in Munich the event was hosted by Eataly in March and October 2023, and again in Berlin another edition took place in a charming location in Charlottenburg, in May 2024.

This project significantly contributed to the growth and visibility of Cuciniamo Italia, strengthening their market presence in Germany.