To amplify the impact of the event, we invited influencers, bloggers and journalists to personally visit KaDeWe and taste the herbal teas. The creators, in addition to providing personal feedback on the teas, promoted the initiative on their social channels, informing their communities of the presence of Nicola Robecchi and his brand in Berlin.
Thanks to their participation, high-quality photo and video content was created and shared online, promoting the excellent properties of the Wilden Herbals teas.