Sfusobuono: the wine revolution takes Germany
Sfusobuono: the wine revolution takes Germany
Once upon a time, up until the late 1970s, it was common practice for Italian families to buy wine in bulk, often straight from local producers or cooperatives, and bottle it at home. This was authentic vino da tavola, honest and artisanal, but over the years, the tradition faded, and bulk wine became unfairly associated with negative stereotypes.
Enter Sfusobuono, a young, innovative brand born during the first lockdown of 2020, with a mission to bring back this cherished tradition, without the misconceptions. Combining the practicality of unpacked wine (sfuso) with a focus on quality (buono), Sfusobuono is redefining how we enjoy wine.
A packaging that merges tradition and innovation
Sfusobuono is the first online store dedicated to bulk wine, but with a modern, eco-friendly approach. Instead of the old glass demijohns, they use bag-in-box packaging. This practical format keeps wine fresh for over 40 days thanks to its vacuum seal and fits neatly in your fridge, right next to the milk!
The bag-in-box also makes a big difference environmentally. Being much lighter than glass, it reduces the carbon footprint of packaging by up to 80%. Sfusobuono takes sustainability a step further by partnering exclusively with small artisanal wineries that focus on natural and organic wines, all made using environmentally friendly practices.
Why choose Sfusobuono?
You might be wondering: if bulk wine already existed, where’s the revolution? The answer lies in the second half of their name: buono.
Sfusobuono offers a curated selection of natural white, red, rosé, and even orange wines, representing the diversity of Italian wine regions. From Langhe DOC to Grillo di Sicilia DOC, from Umbrian Sangiovese to Vermentino dei Nuraghi IGT, there’s something for every palate.
And all of this comes at an affordable price: a 3-liter box averages around €30. The concept is simple:wine should remain a pleasure, not a luxury. With Sfusobuono’s vacuum technology, you can enjoy a glass of wine whenever you want, without worrying about wasting the rest of the bottle.
Where to find Sfusobuono
Great news for wine lovers across Germany: Sfusobuono recently launched an e-commerce store that ships their wines nationwide!
For Berlin residents, there’s an even better option. You can find Sfusobuono at Mezzacantina, a cozy wine shop near Görlitzer Park. Stop by to sample the wines and discover which one suits your taste best. Mezzacantina also frequently hosts wine and food events, offering the perfect opportunity to explore new flavors in a welcoming atmosphere.
Prefer convenience? You can order directly through the e-commerce store and have your wine delivered the green way, by bicycle!
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Sfusobuono isn’t just about bringing back a tradition; it’s about embracing a more sustainable, mindful way of enjoying wine. With their commitment to quality, innovation, and the environment, they’re creating a wine revolution that’s both modern and timeless. Try it for yourself, one glass at a time!
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